Reaffirming their support of LGBTQ youth, Esurance, the direct-to-consumer car insurance company, has launched its second annual monthlong charity campaign on Facebook for the Trevor Project.
As a second-year National Corporate Partner of the Trevor Project, the nation’s leading provider of crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender, and questioning youth, Esurance is raising awareness for Trevor’s newest campaign called “NTL.” Text shorthand for “need to talk live,” NTL is about providing an easier way to ask for and offer help while messaging a friend and immediate help is needed. By messaging the simple “NTL,” a friend can let another know that they need to talk live, and they can then connect in person or over the phone.
Through Aug. 1, you can help support this potentially lifesaving effort by posting your Facebook profile picture to the NTL photo mosaic on Esurance’s Facebook page. For each picture posted, Esurance will donate $5 to the Trevor Project, up to $50,000.
Esurance, as a National Corporate Partner, plays a vital role in providing the financial means needed to support the Trevor Project’s resources for LGBTQ youth. Esurance is further promoting Trevor’s NTL campaign at several Pride events across the country, including San Francisco Pride, Philadelphia Pride, Chicago Pride, Seattle Pride, and Los Angeles Pride.
“Esurance has long been an advocate for equality and inclusion, and we recognize the challenges faced by LGBTQ youth, which is why Esurance is proud to be a National Corporate Partner of the Trevor Project,” said Esurance Vice President of Marketing Darren Howard. “It’s our hope that our Facebook promotion, in support of NTL, will help raise more awareness for the Trevor Project and their lifesaving, life-affirming programs for LGBTQ youth in crisis. At the same time, sharing “NTL” with a friend when you need to talk live is a message that transcends sexual orientation and encourages young people to have each other’s backs in times of crises.”
To support Esurance and the Trevor Project, upload Facebook profile pictures to trevorprojectmosaic.com. For more information on the Trevor Project, visit thetrevorproject.org. — Megan Smith